Overlooked Creations can strengthen its social media and blog presence by creating a more consistent and recognizable identity across its digital platforms. The organization’s existing accounts provide opportunities to connect with community members, volunteers, and potential donors, but clearer branding and communication could help audiences better understand its mission and services. Consistent profile images, organized content, and accessible information about programs and events would make these platforms more engaging and easier to navigate. By building on its existing online presence, Overlooked Creations can increase awareness of its community work, encourage participation, and strengthen relationships with supporters.

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Bringing It Together

Clarity, communication, and credibility are the three C’s that should be the primary focus for the overall outreach and efficiency of the organization’s media presence. Instagram is their largest social media platform with 3.6k followers. When the group initially sought out Overlooked Creation’s Instagram profile, it was clear that the account was lacking in this area.

When trying to garner a media presence for a non-profit, the idea should want people to interact with the content and be able to automatically understand the vision and goals.

What is needed is a clear and consistent communicative factor in branding. On Instagram, things such as content posted and profile pictures vary widely from other platforms such as Facebook where the logo is present, albeit also unclear and unrecognizable.  

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Distinction from the CEO

Overlooked Creations would benefit from letting itself become its own entity, separate from its CEO. As it currently stands, Overlooked Creations is smaller than the founder’s personal profile, which so happens to display past and future events for the organization slightly better than the designated Overlooked Creations profile. 

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Platform Usage and Frequency

Potential lies in the number of platforms that the organization uses/used. For instance, Pinterest. An unorthodox of a social media platform that is for a non-profit, believes that it could draw a unique audience. Envision using the platform to showcase volunteer work, community events, and maybe inspiration for people to take from (like a magazine shoot of the sort, minus having to write out article after article).  

To clean up social media pages, most notably Instagram, a template for certain posts would help maintain order when posting. This recommendation is meant to reduce the number of duplicate posts on the profile. Most platforms have the ability to pin a post for every viewer to see whenever they visit a profile. Utilizing this tool would help communicate instantly with the most important posts on the profile while maintaining a clean slate for clarity.

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