Photo by Zhyar Ibrahim under Unsplash License

The Atlanta Film Society is spoken highly of in the arts nonprofit landscape through multiple journalistic outlets. The impact the organization has on the arts is recognized not only in Atlanta but across the wider country. Journalists speak about the awards the membership-based nonprofit has received and the impact of its different stakeholders on the arts. The Atlanta Film Society’s digital footprint is based on building community and promoting access to film culture. Authenticity can be seen through how the Atlanta Film Society is mentioned and tagged on social media. Digital audiences engage with the nonprofit through tags, mentions, and by showcasing communities, programs, and professional development courses that have emerged from the nonprofit’s mission. By spreading awareness about the financial grants and awards they receive, the ATLFS shows how it is supported and worth community investment. Overall, the Atlanta Film Society’s digital footprint shows an audience-focused organization that builds awareness about what they have available through its digital platforms.

Though the Atlanta Film Society’s digital reputation shows that it is a separate entity, its digital community presence is sometimes spoken of simultaneously with the Atlanta Film Festival (ATLFF). Much of the online conversation surrounding the Film Society nonprofit focuses on the Film Festival as a source of greater opportunity for filmmakers. The organization’s digital community speaks mostly about showcasing events happening, accomplishments of the nonprofit, and promoting greater access to film culture. The nonprofit is also often discussed in connection with networking and career development for Atlanta filmmakers. Based on the Offline Podcast, identity is one of the strongest motivations for digital communities. The digital community of the ATLFS is centered around creatives, art, and film, with the nonprofit’s identity focused on building connections between filmmakers and audiences. Based on rhetorical theory, representation is a way to create and decode messages for the public. The filmmakers and creatives represented through the ATLFS help shape how the nonprofit is perceived online.