Allies Way Analysis
By Andrew Barnes, Alyssa De Leon, Sumauri Emory, Alo Flores-Lamas, and Carley Rhoades
Overview
The team at Allies Way dedicates themselves to community outreach and support, aiding Georgia families through housing crises and food access. Through their number of programs, like Haven of Hope and Sunshine Summer Lunch, they provide immediate essential resources to help families toward long-term stability. To broaden the impact of their programs, however, the client could consider various ways to improve their online engagement, media presence, and relationship to their community, volunteers, and potential donors.
This report provides an overview of the client’s current online presence and highlights potential new online strategies. Namely, Allies Way should consider having more in-depth, accessible, and transparent communication, using more human branding and reducing their AI-generated content, revising their social media strategy, and fighting for legislative advocacy. With the recent $20,000 donation from Drake bringing a great increase in public attention, Allies Way now has a unique opportunity to communicate with a much broader audience. These recommendations aim to help Allies Way develop an improved online strategy that will boost their online visibility, public trust, and funding, all while keeping the families they serve at the center of their mission.
By Defense Visual Information Distribution Service on PICRYL
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