Overlooked Creations’ Mission

Overlooked Creations is committed to empowering and uplifting overlooked communities by providing essential resources, supporting community development, and creating sustainable opportunities for growth. Through inclusive programs, social enterprise, and meaningful community engagement, the organization strives to strengthen resilience, expand opportunity, and create lasting positive change.

Our Vision for Overlooked Creations

To support this mission, Overlooked Creations should maintain a consistent and recognizable presence across its website, social media, and other digital platforms. It’s messaging should clearly communicate who the organization serves, the programs and resources it provides, the impact of its work, and the ways people can get involved or donate. By creating a unified and engaging digital presence, Overlooked Creations can build stronger connections with its audience, increase awareness of its mission, and encourage greater participation and support within the community.

6 Pillars for Success

– Programs and Community Work –

The organization’s programs, services, and community activities should be highlighted in a simple and organized way. This can help audiences better understand how Overlooked Creations supports the community.

– Easy Ways to Get Involved –

Opportunities to donate, volunteer, attend events, or support programs should be easy to locate. Clear calls to action can encourage more visitors to participate and become involved with the organization.

– Stronger Visual Storytelling

Photos, videos, testimonials, success stories, and community images can help show the people and experiences behind the organization. These visuals can make the website feel more personal and engaging.

– Consistent Branding –

Colors, fonts, images, headings, and page layouts should remain consistent across the website and social media. This can help create a recognizable identity and make each platform feel connected.

– Community Impact –

Program results, statistics, testimonials, and success stories should be used to show the impact of Overlooked Creations’ work. Highlighting real outcomes can help build trust with donors, volunteers, partners, and community members.

– Connected Digital Presence –

The website and social media platforms should work together to share consistent information, updates, events, and opportunities. This can help audiences stay connected with Overlooked Creations no matter which platform they visit.

Explore the Digital Presence

To bring this vision to life, Overlooked Creations can focus on three key areas of its digital presence: website, donations and involvement, and social media. Each area provides an opportunity to communicate the organization’s mission more clearly, connect with the community, and make it easier for people to learn more, get involved, and support its work.

Website

Donations/Involvement

Social Media

Our vision for the Overlook Creations website shares similarities with the rest of our mission for the non-profit. The client’s website could benefit with an improvement in areas such as how to get involved, the mission statement layout, the design/structure, and an easier way for the audience to navigate.

Mission Statement

The first thing the client’s wesbite should do is announce what the Overlooked Creations is about. The audience currently isn’t absolutley sure what the mission statement/goal is for the non-profit. This lack of clear mission could point someone who wants to get involved in the wrong direction, and there is a chance those individuals would lose interest. The mission statement should be the first thing to appear on the website with the logo alongside it, not taking up half the screen. The client should make their goals clear and upfront.

A mission statement should be highly visible and easy to find…consistent visibility keeps the mission top of mind.
– Lena Eisenstein on BoardEffect.com

Design and Structure

As a non-profit, prioritizing the little things such as how to donate, where to follow on social media, and keeping the blog updated is crucial when keeping the user engaged. The purpose shouldn’t be searching around for answers if the design and structure aren’t managed properly. Although it’s more logical to avoid this, since the website was created with GoDaddy Airo, using the 50 free AI credits could assist in formulating a more coherent design. Nothing complex, but something that can help with organization and keeping the website clear of unnecessary additions.

Staying Fluid

Keeping the audience engaged is important! The client should aspire for the user to feel inspired by the work and hope to lead them to getting involved. But the only way for this to occur is to provide them with opportunities to do so. The structure of the donation links needs to be fixed with hyperlinks that provide a pathway to either donate or volunteer. The amount of “donate now” or “get in touch” buttons on the current site can be limited. Including a few pictures or videos to remind individuals of what the missions are is also important. The blog section needs to be updated with up-to-date information on breaking news, event scheduling, and updates regarding changes to the non-profit.

Website Case Study

A website design that Overlooked Creations could take reference from, is from Kitty Angel Rescue. The structure is straightforward and also includes most of the necessary information without complicating the form. The links provide accurate redirection to donations/involvement, the mission is clear throughout the page, and a good number of photos and videos are provided.

The Kitty Angel Rescue website’s front page above is a great example of why using a more cohesive design is efficient and important. As mentioned before, the website being made using GoDaddy Airo, gives more reason for Overlooked Creation to try the free 50 AI credit sample for assistance.  

The Importance of a Fluid Medium

Online communities are crucial in providing a presence only they can, making correct linking on website important. The Pew-Knight Initiative article titled, Online Community and Connection in America, discusses how the beliefs and engagement that is included in online communities. The authors state on page 9, “About six-in-ten in online communities say their most-visited one is something they could only find online.” Overlooked Creations website should make their online community to feel engaged and informative. 

Donations & Community Involvement

Overlooked Creations can better highlight donations and community involvement by making these opportunities more visible and accessible across its website and social media platforms. Audiences should view donations and community involvement as beneficial and understand how their time and money can have a direct influence on the nonprofit. The homepage of the client’s website should clearly explain why people should support the organization and provide clear paths for visitors to donate, volunteer, become partners, or access resources. Having consistent branding across the website and social media also ensures both donation and involvement opportunities are easy to recognize.

Donations

The nonprofit has the opportunity to improve how the existing donation opportunities are presented. A dedicated donation page on the website could showcase its impact through real stories, photos, videos, measurable outcomes, and progress updates, all before presenting donation options.

Notable changes to the way donation opportunities are presented by Overlooked Creations include

• Add a brief explanation of why financial contributions matter
• Explain how donations support the organization’s existing programs

• Add donor engagement features
• Post-donation thank-you messages can explain how contributions are used and further communicate the value of donor support.

Existing donation links should also be reviewed to ensure they work properly. On social media, a pinned post or Instagram highlight could direct audiences to donation opportunities and showcase the impact of donor support.

Community Involvement  

Other suggestions for Overlooked Creations include a volunteer sign-up form, an events calendar featuring outreach activities and community initiatives, supporter spotlights, and a monthly newsletter sharing impact stories and ways to get involved. Below are practical examples of how the client can increase involvement:

Make volunteering easier to access

• Improve visibility of the volunteer sign-up links.
• Add a short description of available volunteer activities.
• Include a simple volunteer registration form.
• Explain whether individuals, groups, and businesses can participate.

Highlight community participation

• Add a calendar featuring upcoming outreach activities and community initiatives
• Feature volunteer spotlights recognizing individuals who contribute their time
• Share photographs and updates from completed community events
• Include testimonials from volunteers and community partners
• Post from their Facebook

Monthly Newsletter

Case Study: At the bottom of Kitty Angel Rescue‘s website there is a link where audiences can subscribe to recive a newsletter.

The current Overlooked Creations website has a similar resource. Nevertheless, the client should consider constiently updating their newsletter with information that includes

• Upcoming volunteer opportunities
• Community outreach updates
• Volunteer and partner spotlights
• Ways to donate and participate

Overlooked Creations has an unorthodox social media presence when it comes to representing a nonprofit organization. In parallel with the organization’s website, there is no branding — no immediate communication about what the organization has to offer to potential volunteers, beneficiaries, or potential donors.  

Bringing it together

• Clarity, communication, and credibility are the three C’s that should be the primary focus for the overall outreach and efficiency of the organization’s media presence. Instagram is their largest social media platform with 3.6k followers. When the group initially sought out Overlooked Creation’s Instagram profile, it was clear that the account was lacking in this area.

When trying to garner a media presence for a non-profit, the idea should want people to interact with the content and be able to automatically understand the vision and goals.

What is needed is a clear and consistent communicative factor in branding. On Instagram, things such as content posted and profile pictures vary widely from other platforms such as Facebook where the logo is present, albeit also unclear and unrecognizable.  

Overlooked Creations would benefit from letting itself become its own entity, separate from its CEO. As it currently stands, Overlooked Creations is smaller than the founder’s personal profile, which so happens to display past and future events for the organization slightly better than the designated Overlooked Creations profile.  

Potential lies in the number of platforms that the organization uses/used. For instance, Pinterest. An unorthodox of a social media platform that is for a non-profit, believes that it could draw a unique audience. Envision using the platform to showcase volunteer work, community events, and maybe inspiration for people to take from (like a magazine shoot of the sort, minus having to write out article after article).  

To clean up social media pages, most notably Instagram, a template for certain posts would help maintain order when posting. This recommendation is meant to override the number of duplicate posts on the profile. Most platforms have the ability to pin a post for every viewer to see whenever they visit a profile. Utilizing this tool would help communicate instantly with the most important posts on the profile while maintaining a clean slate for clarity.