The nonprofit I chose was Médecins Sans Frontières, or Doctors The Doctors Without Borders. Their website is very straightforward, predominantly featuring news about humanitarian crises that they’re currently aiding in, information about the organization, and more. One of the first things that can be found when visiting this website is a breakdown of how they use their funds, which is a great display of transparency on their part. The website also features pages detailing ways to get involved with the project and also allows for users to sign up for a newsletter, enabling the growth and maintenance of a community around the nonprofit. In addition to the website, Doctors Without Borders has a presence on most major social media platforms, such as Facebook, Twitter (I’m not calling it X), TikTok, YouTube, and more, and even operate on smaller platforms like BlueSky. They seem to be the most active on TikTok, posting every few days, whilst platforms like YouTube and Twitter only see new posts every few weeks to every several months in the latter’s case, only posting about news stories and causes they’re involved in. Notably, despite having over 800,000 followers on Twitter, their posts receive very minimal engagement, with recent posts having less than 100 likes. Their TikTok displays a similar disparity in views, with most of their recent uploads averaging between 2-4,000 views despite having over 300,000 followers. To put this into perspective, I have a TikTok account where I post at least once per week with about 2,000 followers, and my videos perform as well, and oftentimes better, than MSF’s do despite their follower count absolutely dwarfing mine. On one hand, this displays a strong ethos and authenticity from the organization, only posting about things that are very pertinent to their activism which presents them as professional and reliable. However, it also displays a lacking degree of community engagement on these fronts that could be improved in order to further engage their audience with their work. 

Reporting on Doctors Without Borders is seemingly quite positive, with outlets like Bernama speaking of their work managing Sudan’s collapsing medical system without critique. When the organization publicly criticized the Israeli government for their continued restriction of aid into Gaza, Jake Johnson of Common Dreams wrote a piece which was also heavily critical of Israel’s actions using MSF’s statements, emphasizing how the group is seen as a trustworthy source when it comes to matters of international health crises. Their social media comments are considerably more mixed. On their most recent tweet regarding the Sudan crisis, comments ranged from genuine concern regarding the situation to several replies linking to a separate tweet featuring a (supposed) MSF insider calling them “an ally of Hamas,” claiming to no longer want to support the organization. Another recent tweet, which reported that MSF would not share a list of its Palestinian staff with the Israeli government was met with similar backlash, while other comments asked why they had not spoken out about doctors being killed in Iran. Conversely, comments on Doctors Without Borders’ TikTok are generally far more positive, calling them heroes and thanking them for their work, though there’s less comments overall per post. Naturally, this isn’t a necessarily accurate view of how MSF is perceived by the masses, since those with stronger opinions on a topic are more likely to directly post or comment about said topic than those without. This doesn’t mean everyone on Twitter hates MSF, just that the people who do hate MSF are far more motivated to comment on their posts. If anything, this is more so evidence of the organization’s lack of real community engagement on platforms like Twitter to allow their comments sections to be so overrun with hate, even on posts that aren’t at all related to the thing the commenters are upset about.